Graphic Regime header - Plantronics Gaming headphone Santa Cruz
Plantronics

Chris assisted the Plantronics consumer group with several challenging projects requiring high-end design beyond our in-house capabilities. He took a very creative visual approach with our premium products including packaging, user guides and icons helping them to stand out on the shelf. His team understands retail and corporate, professional brands.

- Jenny Scothorn, Product Marketing Manager, Gaming : Plantronics
Plantronics Gamecom Commander Gaming Headphones ID Packaging Santa Cruz - Graphic Regime
Plantronics Gamecom Commander Gaming Headphones ID Packaging Santa Cruz - Graphic Regime
Plantronics Gamecom Commander Gaming Headphones ID Packaging Santa Cruz - Graphic Regime
Plantronics Gamecom Commander Gaming Headphones ID Packaging Santa Cruz - Graphic Regime
Plantronics Gamecom Commander Gaming Headphones ID Packaging MIB Men In Black Santa Cruz - Graphic Regime
Plantronics Gamecom Commander Gaming Headphones Poster Illustration Santa Cruz - Graphic Regime
Icons  //  RIG – Plantronics Gaming Family
Our challenge was to encapsulate the beach town vibe of Santa Cruz in an icon representing Plantronics performance audio for gamers 25+.

We abstracted the idea of Santa Cruz into symbols and characters, focusing on marine life and ocean adventure. We drew direct inspiration from the world class surf break of Steamer Lane, ocean life like squid and of course legendary waterman, Jack Oneill.

THE WAVE
The surf town reputation of Santa Cruz reaches worldwide, so the concept of “waves” – both audio and ocean related was a natural conceptual starting point. We focused on dials, ocean and audio wave forms and headphones.
Plantronics Gaming Headphones Wave Logo Icon Santa Cruz - Graphic Regime
THE SQUID
The ocean and its life forms spawned the idea behind this aquatic audiophile. More detailed versions of the octopus, jellyfish and kraken were pursued, but morphing them into this curious, non-threatening character proved to integrate more meaning and discovery. Precision controls, headphones, marine life and an approachable character were the visual themes driving the design.
Plantronics Gaming Headphones Squid Logo Icon Santa Cruz - Graphic Regime
THE NAVIGATOR
Inspired by legendary waterman and Santa Cruz royalty, Jack O’neill, this nautical icon exudes precision ocean exploration. We drew inspiration from the compass, the sea, a ship’s wheel and the face of a sailor.
Plantronics Gaming Headphones Navigaor Logo Icon Santa Cruz - Graphic Regime
Plantronics Gaming Headphones Logo Icon Concepts Santa Cruz - Graphic Regime
Plantronics Gaming Headphones Logo Icon Concepts Santa Cruz - Graphic Regime

CONTACT US

We're open for business during Covid-19 and accepting new projects. Sadly however, we're no longer holding in-person client meetings. If you send a message or give a call, we can chat about your business needs and plan for next steps toward design.

GRAPHIC REGIME // Branding & Digital Design - Chris Mark Creative Director