Chris assisted the Plantronics consumer group with several challenging projects requiring high-end design beyond our in-house capabilities. He took a very creative visual approach with our premium products including packaging, user guides and icons helping them to stand out on the shelf. His team understands retail and corporate, professional brands.
We abstracted the idea of Santa Cruz into symbols and characters, focusing on marine life and ocean adventure. We drew direct inspiration from the world class surf break of Steamer Lane, ocean life like squid and of course legendary waterman, Jack Oneill.
The surf town reputation of Santa Cruz reaches worldwide, so the concept of “waves” – both audio and ocean related was a natural conceptual starting point. We focused on dials, ocean and audio wave forms and headphones.
The ocean and its life forms spawned the idea behind this aquatic audiophile. More detailed versions of the octopus, jellyfish and kraken were pursued, but morphing them into this curious, non-threatening character proved to integrate more meaning and discovery. Precision controls, headphones, marine life and an approachable character were the visual themes driving the design.
Inspired by legendary waterman and Santa Cruz royalty, Jack O’neill, this nautical icon exudes precision ocean exploration. We drew inspiration from the compass, the sea, a ship’s wheel and the face of a sailor.
Don't hesitate to reach out with your branding or advertising needs. Yes, we work with some large, well-known companies, but we also help small local businesses as well. Send an email or give a call and we can start to plan for next steps toward design strategy.