Alexandre Family Ecodairy Farms
Agriculture, Farming, Food & beverage, Dairy
Logo design, Website development
Elevate the existing family farm identity and marketing pieces to match their recent product placement national retail locations like Costco and Whole Foods.
Alexandre Family EcoDairy Farms are certified organic grass-based producers in northern California. They have five generations of experience creating nutrient dense, whole foods as nature intended. Owner, Blake Alexandre says, “We think it’s a simple truth – the earth’s most delicious, most healthy foods are made when farmers work in harmony with nature.
Recently, Whole Foods and Costco adopted their organic milk, grass-fed beef, pastured eggs and pork. With the expansion into the national retail market, they needed a refresh to match increased consumer product exposure. Our challenge was to retain existing brand recognition while dramatically improving the overall visual aesthetic.
Identity // Logo Update / Refinement
Initially we planned for a more thorough logo revamp, but realized the family was partial to their existing logo. Retaining the main watercolor artwork was a must, so we focused our efforts on containing the imagery and improving the typography. The project was a good lesson in listening to the client’s needs instead of forcing our own agenda.
The previous logo is displayed first. Following is the updated version along with the design iteration process.
Website // Before and After
Pictured first is the company’s previous site, built prior to the adoption of mobile. It shows its age with regard to layout and design and lacks the visual punch necessary to set the organic farm apart from others on the shelves of stores like Whole Foods and Costco.
It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.