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• Building better brands since 2001 •
GRAPHIC REGIME // Branding, Graphic Design, Strategy - Chris Mark

BRAND Strategy // GRAPHIC DESIGN // marketing


So you’re looking for a creative graphic design consultant to assist in growing your brand? Welcome to Graphic Regime. Our studio is located downtown in the Santa Cruz Art Center. We help local startups and partner with international corporations as well, guiding overall brand aesthetics. This year we’ve been actively helping Cabrillo Festival of Contemporary Music, Santa Cruz Public Libraries, Sempervirens Fund, and University of California Santa Cruz (UCSC) in addition to servicing Plantronics in the B2C gaming headset division as a preferred outside contractor.

We truly value the long-term working relationships we’ve built with people like you behind the brand – that’s the key to the success of not just our company, but our clients’ as well. Don’t hesitate to reach out and share your branding needs with us. Projects of all shapes and sizes are welcome!

After the confidence we gained during our first meeting, we awarded Chris and Matt all of our design work from brand development and advertising to product and web design. Our trust was well placed. We really feel they’re a part of our team and are lucky to have engaged them from the very beginning. This is an exceptional design firm.

– Danielle Barnes, Owner : Cultured Biker

Chris assisted the Plantronics consumer group with several challenging projects requiring high-end design beyond our in-house capabilities. He took a very creative visual approach with our premium products including packaging, user guides and icons helping them to stand out on the shelf. His team understands retail and corporate, professional brands.

- Jenny Scothorn, Product Marketing Manager, Gaming : Plantronics

Chris is not just supremely talented but incredibly easy to work with. He took on several challenging helmet designs that required the eye of a true designer. He delivered 100% on target and his helmet graphics were a BIG hit at retail. His team’s talent doesn’t stop there… intricate technical instructional illustration… they make it all look so easy!

– Candace Wright, Art Director : Blackburn Cycling Accessories


View by client :

Plantronics PLT audio gaming headphone packaging graphic design - Graphic Regime Chris Mark
UCSC University of California Santa Cruz gaming app graphic design - Xylem the code of plants - Graphic Regime Chris Mark
Aikane Surf women fashion apparel surfing Kim Mayer Hotline graphic design - Graphic Regime Chris Mark
Schwager Davis - SDI concrete retrofit post tensioning bridge construction graphic design - Graphic Regime Chris Mark
Alexandre Family EcoDairy Farms agriculture dairy farmers Humbolt graphic design - Graphic Regime Chris Mark
Another Bike Shop - ABS downhill mountain bikes Star Wars fashion illustration apparel graphic design - Graphic Regime Chris Mark
Cultured Biker motorcycle apparel illustration fashion ride graphic design - Graphic Regime Chris Mark
GS Medical USA spine neuro surgery graphic design - Graphic Regime Chris Mark
Logos Branding graphic design logo identity - Graphic Regime Chris Mark
Bell Helmets fashion apparel helmet action sports skate bike bicycle skateboard graphic design - Graphic Regime Chris Mark
San Jose Repertory Theatre - SJRep theater acting actors non-profit graphic design - Graphic Regime Chris Mark


Principal designer, Chris Mark formed Graphic Regime to bring the creative directly to clients with lower costs than larger agencies. With a background of fine art training in addition to traditional graphic design, there is a unique, hand-touched quality about the work. As a result, clients come to expect one-of-a-kind solutions freshly crafted with thought and care. This is an age of readily available digital tools, right? Sure, we recognize that. But they’re just that…tools. Our vision and ability to push beyond the predictable solution is what sets us apart and is a driving factor in our returning customers. In addition, we’re super easy to work with and love what we do. We consistently deliver top-notch creative spanning most industries. Join our long list of satisfied customers!

Chris Mark - Creative Director / Graphic Designer logo website print - Graphic Regime Santa Cruz

Chris Mark


B.S. Applied Art & Design
Cal Poly, SLO


Our skill set encompasses brand identity building, printed collateral, website development and overall graphic design. However, we focus on brand building and corporate identity development from the ground up. Yet clients approach us with everything from entire brand development needs all the way down to a single piece of collateral. We excel at tying the customer experience together with cohesive messaging and visual communication across all marketing. Again, there isn’t a project too large or too small. Click the sections below to read more about our branding, print and digital design capabilities.

Branding Icon - Graphic Regime Chris Mark creative direction graphic design branding logo identity

It takes a split second to know if you like something, right? So that immediate gut reaction you have when you see or interact with a product is all important to your continued support or use of that certain “thing”. Branding is the essence of consumer identification with an organization, product or service. Building a passionate audience who truly believes in your product is the key to longevity in this world of growing choices. We strive to craft work that instantly grabs you.

Logos, Symbols, Icons, Brand Identity, Brand Guidelines

  • Competitive Analysis
  • Positioning
  • Messaging & Brand Voice
  • Target Audience Analysis
  • Visual & Verbal Identity
  • Logo / Corporate Trademark
  • Collateral Systems
  • Brand Guidelines
Print Icon - Graphic Regime Chris Mark creative direction graphic design branding logo identity

We cut our teeth on print marketing in the ’90’s and truly enjoy working with the medium for the freedom it allows us as visual designers. We’re all firmly planted in the digital age now and respect its impact, but there’s undeniable power to a piece you can touch and feel. Packaging, brochures, catalogs and magazine ads are some key avenues to make a statement with form factor, finishes and visual impact.

Packaging, Advertisements, Brochures, Menus, Catalogs, Direct Mail, POP, Tradeshow Booths

  • Marketing Strategy
  • Messaging & Brand Voice
  • Target Audience Analysis
  • Creative Ideation
  • Content & Asset Development
  • Layout & Design
  • Production
  • Photoshoot Art Direction – Studio & Location
  • Print Buying
  • Vendor Acquisition & Management
  • Press Checks & Proof Approval
Digital Web Internet Icon - Graphic Regime Chris Mark creative direction graphic design website development

We’re living in a progressive period of human history where the internets link us all together from our mobile-friendly fingertips. In a time of so much growth and flux in the digital landscape, it’s tough to keep up with trends, technology and common practices. We do this for you. We’re UX pros crafting positive human experiences through web development, online banner ads and eBlasts. We consult, plan, design, build, manage, track and report on all of those things.

Website Design & Development, Mobile App Design, Online Banners, eBlasts, Social Media Graphics

  • Content Strategy & Development
  • User Experience Design (UX)
  • User Interface (UI)
  • Usability
  • Campaign Strategy & Planning
  • Analytics & Reporting
  • Creative Ideation
  • Visual Design
  • Banner Animation
  • Mobile App Design
  • Responsive / Mobile Development


As designers, we take our work very seriously, but try not to take ourselves too seriously. Therefore, the success of our clients’ products and services affirms the value we bring to the table. Due to those successes come acknowledgement of a job well done. Well, we have done just that over the years and are proud of the nearly 100 international graphic design awards we’ve received. In addition, we are members of the International Academy of the Visual Arts, serving on the panel of judges to promote progressive solutions in our field.

The American Advertising Awards : 3
American Design Awards : 1
Creativity Annual Awards : 6
Create Awards : 1
Graphic Design USA : 16
Hermes Creative Awards : 16
Horizon Interactive Awards : 6
MarCom Awards : 19
Summit International Awards : 9
The Communicator : 10
The Davey Awards : 2
W3 Awards : 1

Featured in : Creativity Annuals 36, 37, and 38 as well as Create Awards Magazine 08


Our client base is diverse both in size and the industries they represent including action sports, construction, education, entertainment, fashion, food & beverage, healthcare, and technology.

Cabrillo Festival of Contemporary Music - Graphic Regime graphic design branding
Santa Cruz Public Libraries Logo - Graphic Regime
Arts Council Santa Cruz County Logo - Graphic Regime
UCSC University of California Santa Cruz Logo - Graphic Regime
Good Guys Rod & Custom Association Logo - Graphic Regime graphic design branding
Santa Cruz Derby Girls Logo - Graphic Regime
Pono Hawaiian Grill Logo - Graphic Regime
Sempervirens Fund Logo - Graphic Regime
Sony Playstation Network Logo - Graphic Regime client
Shift MX motocross - Graphic Regime client
Blackburn lights - Graphic Regime client
Bell Helmets BRG helmet design - Graphic Regime client
Oneill Surf Shop Sant Cruz surf logo Jack O'neill - Graphic Regime client
Hotline Wetsuits surf logo Santa Cruz - Graphic Regime client
Cultured Biker motorcycle apparel fashion logo - Graphic Regime client
Another Bike Shop ABS downhill mountain bike logo Santa Cruz - Graphic Regime client
Plantronics PLT audio gaming headphones headsets logo - Graphic Regime client
Symantec Logo - Graphic Regime client
Cisco Logo high tech networking logo - Graphic Regime client
Sigma Designs - Graphic Regime
Amazon e-commerce logo - Graphic Regime client
McAfee internet security logo - Graphic Regime client
FireEye internet security threat protection logo - Graphic Regime client
ebay internet auction e-commerce logo - Graphic Regime client
Philips Semiconductors high tech logo - Graphic Regime client
Tanimura & Antle Watsonvill produce logo - Graphic Regime client
Alexandre Family EcoDairy Farms dairy farm farmers agriculture logo - Graphic Regime client
Adobe Systems software developer logo - Graphic Regime client
Sound In Motion Entertainment - Graphic Regime
Santa Cruz County Symphony orchestra performing arts - Graphic Regime client
Motion Pacific Dance Studio - Graphic Regime client
Coldwell Banker real estate agent broker Santa Cruz - Graphic Regime client
GS Medical cervical spine surgery healthcare - Graphic Regime client
Physicians Medical Group healthcare logo Santa Cruz - Graphic Regime Client
The Hope Institute for Children and Families charity Chicago logo - Graphic Regime client
SDI Schwager Davis Inc. construction concrete post-tensioning repair retrofit San Jose logo - Graphic Regime client
CAFF - Community Alliance with Family Farmers logo - Graphic Regime
K&D Landscaping - Graphic Regime
Sage Land Surveying - SLS - Truckee Lake Tahoe - Graphic Regime


It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.

Graphic Regime Icon Logo Santa Cruz Chris Mark Creative Director graphic design