BRANDING + GRAPHIC DESIGN
Your brand is our business. As an independent graphic design studio in Santa Cruz, we’ve helped a number of companies, both large and small, in the last 20 years rethinking identity, products and services. We handle logo design & branding, apparel, website development, print advertising & collateral, as well as tradeshow display for a wide range of clients. Whether through full identity development or one-off marketing pieces, the diversity of projects allows for a broader vision when it comes to your brand.
We believe in giving back to the community and inspiring the next generation to pursue art & design, sitting on the Santa Cruz City Schools CTE Advisory Board while teaching graphic design part time at Harbor High School.
Don’t hesitate to reach out so we can talk about your project needs.
THE WORK
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ABOUT US
As an independent graphic design consultant, Chris brings over 25 years of award-winning creative experience to client projects. With a background in fine art and illustration, his approach is multi-faceted instead of relying on a predictable visual style. Prior to working independently, he began his professional career downtown San Jose as a production artist for ad agencies before overseeing more of the creative process as senior designer / art director at smaller studios in the Bay Area.
Chris Mark
ART DIRECTION / VISUAL DESIGN
B.S. Applied Art & Design
Cal Poly, SLO
Subha Semetaite
DESIGN / ILLUSTRATION
B.A. Guilford College
University of NC School of the Arts
CAPABILITIES
Our core services include both print and web design with a specialty in brand building / corporate identity. We create websites, logos, packaging, advertising, brochures, menus, catalogs, info graphics, apparel graphics, illustration, signage, in-store display, full event booths and some other things. We handle everything from complete identity development to smaller individual design requests.
BRANDING
Building a passionate audience who stands behind your product is the key to longevity. Our work gets the attention of your audience.
COMPONENTS:
Logos, Symbols, Icons, Identity, Brand Guidelines
- Competitive Landscape & Target Audience Analysis
- Conceptual Thinking & Sketching
- Logo / Visual Identity
- Collateral Systems
- Building & Vehicle Signage
- Brand Guidelines
We cut our teeth on print marketing in the late ’90’s and still can’t get enough of it.
COMPONENTS:
Packaging, Advertisements, Brochures, Menus, Catalogs, Direct Mail, In-store Display, Tradeshow
- Marketing Strategy
- Target Audience Analysis
- Content & Asset Development
- Layout & Design
- Production
- Photoshoot Art Direction – Studio & Location
- Print Buying
- Vendor Acquisition & Management
- Press Checks & Proof Approval
WEB
We’re experienced at creating positive human interaction through web travel. We consult and plan with you, design, produce, implement, and manage the entire process.
COMPONENTS:
Website Design & Development, eNewsletter Design & Development, Online Banner Ads
- Content Strategy & Development
- User Interface (UI)
- Campaign Strategy & Planning
- Creative Ideation
- Visual Design
- Responsive / Mobile-Friendly Development
INDUSTRY RECOGNITION
Nearly 100 international graphic design awards, member of the International Academy of the Visual Arts
W3 Awards : 1
Featured in : Creativity Annuals 36, 37, and 38 as well as Create Awards Magazine 08
WHO WE WORK WITH
Our client base is diverse both in size and the industries they represent including action sports, construction, education, entertainment, fashion, food & beverage, healthcare, and technology.
CONTACT US
Don't hesitate to reach out with your branding or advertising needs. Yes, we work with some large, well-known companies, but we also help small local businesses as well. Send an email or give a call and we can start to plan for next steps toward design strategy.
