BRAND Strategy // GRAPHIC DESIGN // marketing
So you’re looking for a creative graphic design consultant to assist in growing your brand? Welcome to Graphic Regime. Our studio is located downtown in the Santa Cruz Art Center. We help local startups and partner with international corporations as well, guiding overall brand aesthetics. This year we’ve been actively helping Cabrillo Festival of Contemporary Music, Santa Cruz Public Libraries, Sempervirens Fund, and University of California Santa Cruz (UCSC) in addition to servicing Plantronics in the B2C gaming headset division as a preferred outside contractor.
We truly value the long-term working relationships we’ve built with people like you behind the brand – that’s the key to the success of not just our company, but our clients’ as well. Don’t hesitate to reach out and share your branding needs with us. Projects of all shapes and sizes are welcome!
THE WORK
View by client :
ABOUT US
Principal designer, Chris Mark formed Graphic Regime to bring the creative directly to clients with lower costs than larger agencies. With a background of fine art training in addition to traditional graphic design, there is a unique, hand-touched quality about the work. As a result, clients come to expect one-of-a-kind solutions freshly crafted with thought and care. This is an age of readily available digital tools, right? Sure, we recognize that. But they’re just that…tools. Our vision and ability to push beyond the predictable solution is what sets us apart and is a driving factor in our returning customers. In addition, we’re super easy to work with and love what we do. We consistently deliver top-notch creative spanning most industries. Join our long list of satisfied customers!
Chris Mark
CREATIVE DIRECTION / DESIGN
B.S. Applied Art & Design
Cal Poly, SLO
CAPABILITIES
Our skill set encompasses brand identity building, printed collateral, website development and overall graphic design. However, we focus on brand building and corporate identity development from the ground up. Yet clients approach us with everything from entire brand development needs all the way down to a single piece of collateral. We excel at tying the customer experience together with cohesive messaging and visual communication across all marketing. Again, there isn’t a project too large or too small. Click the sections below to read more about our branding, print and digital design capabilities.
BRANDING
It takes a split second to know if you like something, right? So that immediate gut reaction you have when you see or interact with a product is all important to your continued support or use of that certain “thing”. Branding is the essence of consumer identification with an organization, product or service. Building a passionate audience who truly believes in your product is the key to longevity in this world of growing choices. We strive to craft work that instantly grabs you.
COMPONENTS:
Logos, Symbols, Icons, Brand Identity, Brand Guidelines
- Competitive Analysis
- Positioning
- Messaging & Brand Voice
- Target Audience Analysis
- Visual & Verbal Identity
- Logo / Corporate Trademark
- Collateral Systems
- Brand Guidelines
We cut our teeth on print marketing in the ’90’s and truly enjoy working with the medium for the freedom it allows us as visual designers. We’re all firmly planted in the digital age now and respect its impact, but there’s undeniable power to a piece you can touch and feel. Packaging, brochures, catalogs and magazine ads are some key avenues to make a statement with form factor, finishes and visual impact.
COMPONENTS:
Packaging, Advertisements, Brochures, Menus, Catalogs, Direct Mail, POP, Tradeshow Booths
- Marketing Strategy
- Messaging & Brand Voice
- Target Audience Analysis
- Creative Ideation
- Content & Asset Development
- Layout & Design
- Production
- Photoshoot Art Direction – Studio & Location
- Print Buying
- Vendor Acquisition & Management
- Press Checks & Proof Approval
DIGITAL
We’re living in a progressive period of human history where the internets link us all together from our mobile-friendly fingertips. In a time of so much growth and flux in the digital landscape, it’s tough to keep up with trends, technology and common practices. We do this for you. We’re UX pros crafting positive human experiences through web development, online banner ads and eBlasts. We consult, plan, design, build, manage, track and report on all of those things.
COMPONENTS:
Website Design & Development, Mobile App Design, Online Banners, eBlasts, Social Media Graphics
- Content Strategy & Development
- User Experience Design (UX)
- User Interface (UI)
- Usability
- Campaign Strategy & Planning
- Analytics & Reporting
- Creative Ideation
- Visual Design
- Banner Animation
- Mobile App Design
- Responsive / Mobile Development
INDUSTRY RECOGNITION
As designers, we take our work very seriously, but try not to take ourselves too seriously. Therefore, the success of our clients’ products and services affirms the value we bring to the table. Due to those successes come acknowledgement of a job well done. Well, we have done just that over the years and are proud of the nearly 100 international graphic design awards we’ve received. In addition, we are members of the International Academy of the Visual Arts, serving on the panel of judges to promote progressive solutions in our field.
W3 Awards : 1
Featured in : Creativity Annuals 36, 37, and 38 as well as Create Awards Magazine 08
WHO WE WORK WITH
Our client base is diverse both in size and the industries they represent including action sports, construction, education, entertainment, fashion, food & beverage, healthcare, and technology.
CONTACT US
It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.
