BRAND Strategy // GRAPHIC DESIGN // marketing
Graphic Regime is an established visual design consultancy located downtown in the Santa Cruz Art Center. Get in touch if you need help creating, growing or maintaining your brand’s presence. We help companies of all shapes and sizes from local startups to global corporations, guiding overall brand aesthetics to seamlessly extend though the market. Currently we’re working with Cabrillo Festival of Contemporary Music (for the third consecutive concert season), Arts Council of Santa Cruz County, Pono Hawaiian Kitchen & Tap (opening new east side location), plus steady outside contractor projects with Plantronics and SAP.
THE WORK
View by client :
ABOUT US
As an independent bay area design contractor, Chris Mark brings award-winning creative direction to your brand for a fraction of agency fees. With training in both fine art and graphic design, combined with over 20 years in the industry as a production artist, designer, and art director, he gets the visual side of things. But we can’t be creative all the time and having been a freelancer since 2000, Chris has decades of project and client management experience to personally guide projects from early conceptual stages to tangible product.
Chris Mark
CREATIVE DIRECTION / DESIGN
B.S. Applied Art & Design
Cal Poly, SLO
CAPABILITIES
Our core services include brand identity building, logos, printed collateral, advertising, info graphics, illustration, event /tradeshow, website development and overall graphic design / production. Clients approach us with everything from entire brand development needs down to a single piece of collateral – there isn’t a project too large or small.
BRANDING
It takes a split second to know if you like something, right? So that immediate gut reaction you have when you see or interact with a product is all important to your continued support or use of that certain “thing”. Branding is the essence of consumer identification with an organization, product or service. Building a passionate audience who truly believes in your product is the key to longevity in this world of growing choices. We strive to craft work that instantly grabs you.
COMPONENTS:
Logos, Symbols, Icons, Brand Identity, Brand Guidelines
- Competitive Analysis
- Positioning
- Messaging & Brand Voice
- Target Audience Analysis
- Visual & Verbal Identity
- Logo / Corporate Trademark
- Collateral Systems
- Brand Guidelines
We cut our teeth on print marketing in the ’90’s and truly enjoy working with the medium for the freedom it allows us as visual designers. We’re all firmly planted in the digital age now and respect its impact, but there’s undeniable power to a piece you can touch and feel. Packaging, brochures, catalogs and magazine ads are some key avenues to make a statement with form factor, finishes and visual impact.
COMPONENTS:
Packaging, Advertisements, Brochures, Menus, Catalogs, Direct Mail, POP, Tradeshow Booths
- Marketing Strategy
- Messaging & Brand Voice
- Target Audience Analysis
- Creative Ideation
- Content & Asset Development
- Layout & Design
- Production
- Photoshoot Art Direction – Studio & Location
- Print Buying
- Vendor Acquisition & Management
- Press Checks & Proof Approval
DIGITAL
We’re living in a progressive period of human history where the internets link us all together from our mobile-friendly fingertips. In a time of so much growth and flux in the digital landscape, it’s tough to keep up with trends, technology and common practices. We do this for you. We’re UX pros crafting positive human experiences through web development, online banner ads and eBlasts. We consult, plan, design, build, manage, track and report on all of those things.
COMPONENTS:
Website Design & Development, Mobile App Design, Online Banners, eBlasts, Social Media Graphics
- Content Strategy & Development
- User Experience Design (UX)
- User Interface (UI)
- Usability
- Campaign Strategy & Planning
- Analytics & Reporting
- Creative Ideation
- Visual Design
- Banner Animation
- Mobile App Design
- Responsive / Mobile Development
INDUSTRY RECOGNITION
Nearly 100 international graphic design awards, member of the International Academy of the Visual Arts
W3 Awards : 1
Featured in : Creativity Annuals 36, 37, and 38 as well as Create Awards Magazine 08
WHO WE WORK WITH
Our client base is diverse both in size and the industries they represent including action sports, construction, education, entertainment, fashion, food & beverage, healthcare, and technology.
CONTACT US
It’s always exciting to work with new clients and products. No project is too small and few are too big, so get in touch and we’ll talk about next steps.
