BRANDING + GRAPHIC DESIGN
As an established independent graphic design studio, your brand is our business. And the building of brands through logo & identity has become our niche over the last 20 years. We work with some large corporate clients, yet really enjoy the close local connections with Santa Cruz startups, shops and restaurants. Currently, we’re helping Pono Hawaiian Grill, The Tannery Arts Center, FOX Factory, UCSC, and Pythonic. One of our newest clients is Santa Cruz Naturals, a 10 year old local cannabis dispensary. We’re updating the brand, releasing a fresh series of magazine ads in 2022.
Over the last two decades, we’ve helped hundreds of businesses, whether through full identity development or one-off marketing pieces. The variety of products and services we have delivered allows for a broader vision of possibility when rethinking your brand’s presence. We are also committed to giving back to our community, inspiring the youth to pursue art & design. I am a Santa Cruz City Schools CTE Advisory board member as well as the graphic design instructor at Harbor High School in Santa Cruz.
Let us know how we can elevate your brand’s presence.
THE WORK
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ABOUT US
As an independent Bay Area design contractor, Chris brings award-winning creative to your company. With an extensive background in the arts, combined with 25 years in the industry as a graphic designer / art director, he gets it.
Chris Mark
ART DIRECTION / VISUAL DESIGN
B.S. Applied Art & Design
Cal Poly, SLO
CAPABILITIES
Our core services include both print and web design with a specialty in brand building / corporate identity. We create websites, logos, packaging, advertising, brochures, menus, catalogs, info graphics, apparel graphics, illustration, signage, in-store display, full event booths and some other things. We handle everything from complete identity development to smaller individual design requests.
BRANDING
Building a passionate audience who stands behind your product is the key to longevity. Our work gets the attention of your audience.
COMPONENTS:
Logos, Symbols, Icons, Identity, Brand Guidelines
- Competitive Landscape & Target Audience Analysis
- Conceptual Thinking & Sketching
- Logo / Visual Identity
- Collateral Systems
- Building & Vehicle Signage
- Brand Guidelines
We cut our teeth on print marketing in the late ’90’s and still can’t get enough of it.
COMPONENTS:
Packaging, Advertisements, Brochures, Menus, Catalogs, Direct Mail, In-store Display, Tradeshow
- Marketing Strategy
- Target Audience Analysis
- Content & Asset Development
- Layout & Design
- Production
- Photoshoot Art Direction – Studio & Location
- Print Buying
- Vendor Acquisition & Management
- Press Checks & Proof Approval
WEB
We’re experienced at creating positive human interaction through web travel. We consult and plan with you, design, produce, implement, and manage the entire process.
COMPONENTS:
Website Design & Development, eNewsletter Design & Development, Online Banner Ads
- Content Strategy & Development
- User Interface (UI)
- Campaign Strategy & Planning
- Creative Ideation
- Visual Design
- Responsive / Mobile-Friendly Development
INDUSTRY RECOGNITION
Nearly 100 international graphic design awards, member of the International Academy of the Visual Arts
W3 Awards : 1
Featured in : Creativity Annuals 36, 37, and 38 as well as Create Awards Magazine 08
WHO WE WORK WITH
Our client base is diverse both in size and the industries they represent including action sports, construction, education, entertainment, fashion, food & beverage, healthcare, and technology.
CONTACT US
We're open for business during Covid-19 and accepting new projects. Sadly however, we're no longer holding in-person client meetings. If you send a message or give a call, we can chat about your business needs and plan for next steps toward design.
