GRAPHIC REGIME // Graphic Design / Brand Identity / Logos

BUILDING BETTER BRANDS SINCE 2001

Graphic Regime street art mural illustration New York City NYC

BRANDING + GRAPHIC DESIGN

Your brand is our business. Graphic Regime is known for creating visual identities for new companies. We also support existing brands with graphic design and marketing materials. Over the last 20 years, we’ve had the pleasure of helping hundreds of clients and businesses of all sizes from local Santa Cruz startups to global corporations. The variety of products and services we’ve worked with allows a broader vision of possibility when rethinking your brand’s presence.

Right now we’re launching a new website design for Pono Hawaiian Kitchen & Tap, helping the Arts Council of Santa Cruz County with email and social media marketing, and supporting FOX Factory on a monthly basis as a design contractor.

TELL ME MORE

During the Covid -19 Pandemic I was compelled to start a new business. Not only did Chris respond right away, he dug in, drilled down and asked deepening questions that allowed me to articulate the unreal into a vision. Chis is a magician at heart, a visual artist and a design genius. Most of all he made the process exquisitely human.

– Glenn Kazmierski LAc : Tao Quests

I was lucky enough to see an advertisement for Graphic Regime at a local arts event. I've been working with Chris ever since, designing for the non-profit I run. He's done everything from print ads to a full 16 page brochure, and rebranded our membership program collateral. He is incredibly easy to work with and his design is excellent.

– Abra Allan, Director : Motion Pacific Dance Studio

Hiring Graphic Regime to create collateral for our music festival has got to be one of the best executive decisions I've ever made! Chris was thoughtful and deliberate in our initial meetings, and really listened to the story we were trying to tell. He came up with awesome looks, and the final pieces were accessibly artful yet powerfully communicative. He's a big-picture guy with all the chops to deliver great product on the ground. Bonus: he is a fun person to work with!

– Jessica Frye, Associate Director : Cabrillo Festival of Contemporary Music

I have worked with Chris on three logo projects and each time I am super impressed with the results. He has a strong ability to translate abstract concepts into logos that represent the essence of a business. He does an excellent job of listening to goals for a logo, and then distilling that into a series of high-quality concepts. As one of my colleagues says, "wow, he's sooo good."

– Jim Whitehead, Chair of Computer Science : UCSC

Chris assisted the Plantronics consumer group with several challenging projects requiring high-end design beyond our in-house capabilities. He took a very creative visual approach with our premium products including packaging, user guides and icons helping them to stand out on the shelf. His team understands retail and corporate professional brands.

- Jenny Scothorn, Product Marketing Manager, Gaming : Plantronics

After the confidence we gained during our first meeting, we awarded Graphic Regime all of our design work from brand development and advertising to product and web design. Our trust was well placed. We really feel they’re a part of our team and are lucky to have engaged them from the very beginning. This is an exceptional design firm.

– Danielle Barnes, Owner : Cultured Biker

Chris is not just supremely talented but incredibly easy to work with. He took on several challenging helmet designs that required the eye of a true designer. He delivered 100% on target and his helmet graphics were a BIG hit at retail…they make it all look so easy!

– Candace Wright, Art Director : Blackburn Cycling Accessories

THE WORK

View by client :

Plantronics PLT audio gaming headphone packaging graphic design - Graphic Regime Chris Mark

UCSC University of California Santa Cruz gaming app graphic design - Xylem the code of plants - Graphic Regime Chris Mark

Aikane Surf women fashion apparel surfing Kim Mayer Hotline graphic design - Graphic Regime Chris Mark

Schwager Davis - SDI concrete retrofit post tensioning bridge construction graphic design - Graphic Regime Chris Mark

Alexandre Family EcoDairy Farms agriculture dairy farmers Humbolt graphic design - Graphic Regime Chris Mark

Another Bike Shop - ABS downhill mountain bikes Star Wars fashion illustration apparel graphic design - Graphic Regime Chris Mark

Cultured Biker motorcycle apparel illustration fashion ride graphic design - Graphic Regime Chris Mark

GS Medical USA spine neuro surgery graphic design - Graphic Regime Chris Mark

Bell Helmets fashion apparel helmet action sports skate bike bicycle skateboard graphic design - Graphic Regime Chris Mark

San Jose Repertory Theatre - SJRep theater acting actors non-profit graphic design - Graphic Regime Chris Mark

ABOUT US

As an independent Bay Area design contractor, Chris brings award-winning creative to your company. With an extensive background in the arts, combined with 25 years in the industry as a graphic designer / art director, he gets it.

Chris Mark

ART DIRECTION / VISUAL DESIGN

B.S. Applied Art & Design
Cal Poly, SLO

CAPABILITIES

Our core services include both print and web design with a specialty in brand building / corporate identity. We create websites, logos, packaging, advertising, brochures, menus, catalogs, info graphics, apparel graphics, illustration, signage, in-store display, full event booths and some other things. We handle everything from complete identity development to smaller individual design requests.

BRANDING

Building a passionate audience who stands behind your product is the key to longevity. Our work gets the attention of your audience.

COMPONENTS:
Logos, Symbols, Icons, Identity, Brand Guidelines

Competitive Landscape & Target Audience Analysis
Conceptual Thinking & Sketching
Logo / Visual Identity
Collateral Systems
Building & Vehicle Signage
Brand Guidelines

PRINT

We cut our teeth on print marketing in the late ’90’s and still can’t get enough of it.

COMPONENTS:
Packaging, Advertisements, Brochures, Menus, Catalogs, Direct Mail, In-store Display, Tradeshow

Marketing Strategy
Target Audience Analysis
Content & Asset Development
Layout & Design
Production
Photoshoot Art Direction – Studio & Location
Print Buying
Vendor Acquisition & Management
Press Checks & Proof Approval

WEB

We’re experienced at creating positive human interaction through web travel. We consult and plan with you, design, produce, implement, and manage the entire process.

COMPONENTS:
Website Design & Development, eNewsletter Design & Development, Online Banner Ads

Content Strategy & Development
User Interface (UI)
Campaign Strategy & Planning
Creative Ideation
Visual Design
Responsive / Mobile-Friendly Development

INDUSTRY RECOGNITION

Nearly 100 international graphic design awards, member of the International Academy of the Visual Arts

The American Advertising Awards : 3

American Design Awards : 1

Creativity Annual Awards : 6

Create Awards : 1

Graphic Design USA : 16

Hermes Creative Awards : 16

Horizon Interactive Awards : 6

MarCom Awards : 19

Summit International Awards : 9

The Communicator : 10

The Davey Awards : 2
W3 Awards : 1

Featured in : Creativity Annuals 36, 37, and 38 as well as Create Awards Magazine 08

WHO WE WORK WITH

Our client base is diverse both in size and the industries they represent including action sports, construction, education, entertainment, fashion, food & beverage, healthcare, and technology.

CONTACT US

We're open for business during Covid-19 and accepting new projects. Sadly however, we're no longer holding in-person client meetings. If you send a message or give a call, we can chat about your business needs and plan for next steps toward design.

phone
831 465 0747

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