GRAPHIC REGIME // Logo // Branding / Design / Strategy - Chris Mark Creative Director

Graphic Regime street art mural illustration New York City NYC


Your brand is our business. As an independent graphic design studio in Santa Cruz, we’ve helped a number of companies, both large and small, in the last 20 years rethinking identity, products and services. We handle logo design & branding, apparel, website development, print advertising & collateral, as well as tradeshow display for a wide range of clients. Whether through full identity development or one-off marketing pieces, the diversity of projects allows for a broader vision when it comes to your brand.

We believe in giving back to the community and inspiring the next generation to pursue art & design, sitting on the Santa Cruz City Schools CTE Advisory Board while teaching graphic design part time at Harbor High School.

Don’t hesitate to reach out so we can talk about your project needs.

During the Covid -19 Pandemic I was compelled to start a new business. Not only did Chris respond right away, he dug in, drilled down and asked deepening questions that allowed me to articulate the unreal into a vision. Chis is a magician at heart, a visual artist and a design genius. Most of all he made the process exquisitely human.

– Glenn Kazmierski LAc : Tao Quests

I was lucky enough to see an advertisement for Graphic Regime at a local arts event. I've been working with Chris ever since, designing for the non-profit I run. He's done everything from print ads to a full 16 page brochure, and rebranded our membership program collateral. He is incredibly easy to work with and his design is excellent.

– Abra Allan, Director : Motion Pacific Dance Studio

Hiring Graphic Regime to create collateral for our music festival has got to be one of the best executive decisions I've ever made! Chris was thoughtful and deliberate in our initial meetings, and really listened to the story we were trying to tell. He came up with awesome looks, and the final pieces were accessibly artful yet powerfully communicative. He's a big-picture guy with all the chops to deliver great product on the ground. Bonus: he is a fun person to work with!

– Jessica Frye, Associate Director : Cabrillo Festival of Contemporary Music

I have worked with Chris on three logo projects and each time I am super impressed with the results. He has a strong ability to translate abstract concepts into logos that represent the essence of a business. He does an excellent job of listening to goals for a logo, and then distilling that into a series of high-quality concepts. As one of my colleagues says, "wow, he's sooo good."

– Jim Whitehead, Chair of Computer Science : UCSC

Chris assisted the Plantronics consumer group with several challenging projects requiring high-end design beyond our in-house capabilities. He took a very creative visual approach with our premium products including packaging, user guides and icons helping them to stand out on the shelf. His team understands retail and corporate professional brands.

- Jenny Scothorn, Product Marketing Manager, Gaming : Plantronics

After the confidence we gained during our first meeting, we awarded Graphic Regime all of our design work from brand development and advertising to product and web design. Our trust was well placed. We really feel they’re a part of our team and are lucky to have engaged them from the very beginning. This is an exceptional design firm.

– Danielle Barnes, Owner : Cultured Biker

Chris is not just supremely talented but incredibly easy to work with. He took on several challenging helmet designs that required the eye of a true designer. He delivered 100% on target and his helmet graphics were a BIG hit at retail…they make it all look so easy!

– Candace Wright, Art Director : Blackburn Cycling Accessories


View by client :

Plantronics PLT audio gaming headphone packaging graphic design - Graphic Regime Chris Mark
UCSC University of California Santa Cruz gaming app graphic design - Xylem the code of plants - Graphic Regime Chris Mark
Aikane Surf women fashion apparel surfing Kim Mayer Hotline graphic design - Graphic Regime Chris Mark
Schwager Davis - SDI concrete retrofit post tensioning bridge construction graphic design - Graphic Regime Chris Mark
Alexandre Family EcoDairy Farms agriculture dairy farmers Humbolt graphic design - Graphic Regime Chris Mark
Another Bike Shop - ABS downhill mountain bikes Star Wars fashion illustration apparel graphic design - Graphic Regime Chris Mark
Cultured Biker motorcycle apparel illustration fashion ride graphic design - Graphic Regime Chris Mark
GS Medical USA spine neuro surgery graphic design - Graphic Regime Chris Mark
Logos Branding graphic design logo identity - Graphic Regime Chris Mark
Bell Helmets fashion apparel helmet action sports skate bike bicycle skateboard graphic design - Graphic Regime Chris Mark
San Jose Repertory Theatre - SJRep theater acting actors non-profit graphic design - Graphic Regime Chris Mark


As an independent graphic design consultant, Chris brings over 25 years of award-winning creative experience to client projects. With a background in fine art and illustration, his approach is multi-faceted instead of relying on a predictable visual style. Prior to working independently, he began his professional career downtown San Jose as a production artist for ad agencies before overseeing more of the creative process as senior designer / art director at smaller studios in the Bay Area. 

Chris Mark - Creative Director / Graphic Designer logo website print - Graphic Regime Santa Cruz

Chris Mark


B.S. Applied Art & Design
Cal Poly, SLO

Subha Starr - Jr. Designer

Subha Semetaite


B.A. Guilford College
University of NC School of the Arts


Our core services include both print and web design with a specialty in brand building / corporate identity. We create websites, logos, packaging, advertising, brochures, menus, catalogs, info graphics, apparel graphics, illustration, signage, in-store display, full event booths and some other things. We handle everything from complete identity development to smaller individual design requests.


Building a passionate audience who stands behind your product is the key to longevity. Our work gets the attention of your audience.

Logos, Symbols, Icons, Identity, Brand Guidelines

  • Competitive Landscape & Target Audience Analysis
  • Conceptual Thinking & Sketching
  • Logo / Visual Identity
  • Collateral Systems
  • Building & Vehicle Signage
  • Brand Guidelines

We cut our teeth on print marketing in the late ’90’s and still can’t get enough of it.

Packaging, Advertisements, Brochures, Menus, Catalogs, Direct Mail, In-store Display, Tradeshow

  • Marketing Strategy
  • Target Audience Analysis
  • Content & Asset Development
  • Layout & Design
  • Production
  • Photoshoot Art Direction – Studio & Location
  • Print Buying
  • Vendor Acquisition & Management
  • Press Checks & Proof Approval

We’re experienced at creating positive human interaction through web travel. We consult and plan with you, design, produce, implement, and manage the entire process.

Website Design & Development, eNewsletter Design & Development, Online Banner Ads

  • Content Strategy & Development
  • User Interface (UI)
  • Campaign Strategy & Planning
  • Creative Ideation
  • Visual Design
  • Responsive / Mobile-Friendly Development


Nearly 100 international graphic design awards, member of the International Academy of the Visual Arts

The American Advertising Awards : 3
American Design Awards : 1
Creativity Annual Awards : 6
Create Awards : 1
Graphic Design USA : 16
Hermes Creative Awards : 16
Horizon Interactive Awards : 6
MarCom Awards : 19
Summit International Awards : 9
The Communicator : 10
The Davey Awards : 2
W3 Awards : 1

Featured in : Creativity Annuals 36, 37, and 38 as well as Create Awards Magazine 08


Our client base is diverse both in size and the industries they represent including action sports, construction, education, entertainment, fashion, food & beverage, healthcare, and technology.

UCSC University of California Santa Cruz Logo - Graphic Regime
Cabrillo Festival of Contemporary Music - Graphic Regime graphic design branding
Santa Cruz Public Libraries Logo - Graphic Regime
Santa Cruz County Symphony orchestra performing arts - Graphic Regime client
Arts Council Santa Cruz County Logo - Graphic Regime
Tannery Arts Center Logo - Graphic Regime
Harbor High School
First Friday Santa Cruz logo - Graphic Regime client
FOX Factory Racing Shocks - Graphic Regime client
Bell Helmets BRG helmet design - Graphic Regime client
Blackburn lights - Graphic Regime client
Shift MX motocross - Graphic Regime client
Oneill Surf Shop Sant Cruz surf logo Jack O'neill - Graphic Regime client
Hotline Wetsuits surf logo Santa Cruz - Graphic Regime client
Santa Cruz Derby Girls Logo - Graphic Regime
Good Guys Rod & Custom Association Logo - Graphic Regime graphic design branding
Pono Hawaiian Grill Logo - Graphic Regime
K&D Landscaping - Graphic Regime
Another Bike Shop ABS downhill mountain bike logo Santa Cruz - Graphic Regime client
Sony Playstation Network Logo - Graphic Regime client
Plantronics PLT audio gaming headphones headsets logo - Graphic Regime client
Symantec Logo - Graphic Regime client
Cisco Logo high tech networking logo - Graphic Regime client
Poly, formerly Plantronics Logo - Graphic Regime client
Amazon e-commerce logo - Graphic Regime client
McAfee internet security logo - Graphic Regime client
Adobe Systems software developer logo - Graphic Regime client
ebay internet auction e-commerce logo - Graphic Regime client
Philips Semiconductors high tech logo - Graphic Regime client
SAP logo - Graphic Regime client
FireEye internet security threat protection logo - Graphic Regime client
Crawford Group Bay Area technology staffing logo - Graphic Regime client
Sound In Motion Entertainment SIM - Graphic Regime
Motion Pacific Dance Studio - Graphic Regime client
Monterey Bay Properties logo - Graphic Regime client
Coldwell Banker real estate agent broker Santa Cruz - Graphic Regime client
GS Medical cervical spine surgery healthcare - Graphic Regime client
Physicians Medical Group healthcare logo Santa Cruz - Graphic Regime Client
The Hope Institute for Children and Families charity Chicago logo - Graphic Regime client
Cypress Point Club golf course logo Monterey- Graphic Regime client
Grey Bears logo - Graphic Regime client
Tanimura & Antle Watsonvill produce logo - Graphic Regime client
Alexandre Family EcoDairy Farms dairy farm farmers agriculture logo - Graphic Regime client
CAFF - Community Alliance with Family Farmers logo - Graphic Regime
Sigma Designs
SDI Schwager Davis Inc. construction concrete post-tensioning repair retrofit San Jose logo - Graphic Regime client
Sage Land Surveying - SLS - Truckee Lake Tahoe - Graphic Regime
Sempervirens Fund Logo - Graphic Regime
Santa Cruz Naturals


Don't hesitate to reach out with your branding or advertising needs. Yes, we work with some large, well-known companies, but we also help small local businesses as well. Send an email or give a call and we can start to plan for next steps toward design strategy.

GRAPHIC REGIME // Branding & Digital Design - Chris Mark Creative Director