Graphic Regime Logo

• Building better brands since 2001 •
GRAPHIC REGIME // Branding, Graphic Design, Strategy - Chris Mark


Are you looking for a creative firm or graphic design consultancy to assist in growing your brand? If so, you have landed in the right place. Welcome to Graphic Regime! Our studio is located downtown in the Santa Cruz Art Center. For nearly two decades we’ve been partnering with fresh startups and well-known international companies alike, guiding overall brand aesthetics. Recent clients include Pono Hawaiian Grill, The Good Guys Rod & Custom Association, Sony Playstation Network, and Plantronics (PLT). We welcome projects large and small.

First of all, we truly value the long-term working relationships we’ve built with people like you behind the brand – that’s the key to the success of not just our company, but our clients’ as well. Therefore, we would love to hear from you and talk about your marketing challenges so we can start to solve them with you.

After the confidence we gained during our first meeting, we awarded Chris and Matt all of our design work from brand development and advertising to product and web design. Our trust was well placed. We really feel they’re a part of our team and are lucky to have engaged them from the very beginning. This is an exceptional design firm.

– Danielle Barnes, Owner : Cultured Biker

Chris assisted the Plantronics consumer group with several challenging projects requiring high-end design beyond our in-house capabilities. He took a very creative visual approach with our premium products including packaging, user guides and icons helping them to stand out on the shelf. His team understands retail and corporate, professional brands.

- Jenny Scothorn, Product Marketing Manager, Gaming : Plantronics

Chris is not just supremely talented but incredibly easy to work with. He took on several challenging helmet designs that required the eye of a true designer. He delivered 100% on target and his helmet graphics were a BIG hit at retail. His team’s talent doesn’t stop there… intricate technical instructional illustration… they make it all look so easy!

– Candace Wright, Art Director : Blackburn Cycling Accessories


View by client :


Principal designer, Chris Mark formed Graphic Regime to bring the creative directly to clients with lower costs than other local agencies. With a background of fine art training in addition to traditional graphic design, there is a unique, hand-touched quality about the work. As a result, clients come to expect one-of-a-kind solutions freshly crafted with thought and care. This is an age of readily available digital tools, right? Sure, we recognize that. But they’re just that…tools. Our vision and ability to push beyond the predictable solution is what sets us apart. It’s one of the reasons why companies come back year after year. In addition, we’re super easy to work with and love what we do. We consistently deliver top-notch creative for most industries including action sports, agriculture, construction, education, entertainment, fashion, food & beverage, healthcare and technology. We would love for you to join the list of satisfied customers!

Chris Mark


B.S. Applied Art & Design
Cal Poly, SLO


Our skill set encompasses brand identity building, printed collateral, website development and overall graphic design. However, we focus on brand building and corporate identity development from the ground up. Yet clients approach us with everything from entire brand development needs all the way down to a single piece of collateral. We excel at tying the customer experience together with cohesive messaging and visual communication across all marketing. Again, there isn’t a project too large or too small. Click the sections below to read more about our branding, print and digital design capabilities.

Branding Icon - Graphic Regime Chris Mark creative direction graphic design branding logo identity

It takes a split second to know if you like something, right? So that immediate gut reaction you have when you see or interact with a product is all important to your continued support or use of that certain “thing”. Branding is the essence of consumer identification with an organization, product or service. Building a passionate audience who truly believes in your product is the key to longevity in this world of growing choices. We strive to craft work that instantly grabs you.

Logos, Symbols, Icons, Brand Identity, Brand Guidelines

  • Competitive Analysis
  • Positioning
  • Messaging & Brand Voice
  • Target Audience Analysis
  • Visual & Verbal Identity
  • Logo / Corporate Trademark
  • Collateral Systems
  • Brand Guidelines
Print Icon - Graphic Regime Chris Mark creative direction graphic design branding logo identity

We cut our teeth on print marketing in the ’90’s and truly enjoy working with the medium for the freedom it allows us as visual designers. We’re all firmly planted in the digital age now and respect its impact, but there’s undeniable power to a piece you can touch and feel. Packaging, brochures, catalogs and magazine ads are some key avenues to make a statement with form factor, finishes and visual impact.

Packaging, Advertisements, Brochures, Menus, Catalogs, Direct Mail, POP, Tradeshow Booths

  • Marketing Strategy
  • Messaging & Brand Voice
  • Target Audience Analysis
  • Creative Ideation
  • Content & Asset Development
  • Layout & Design
  • Production
  • Photoshoot Art Direction – Studio & Location
  • Print Buying
  • Vendor Acquisition & Management
  • Press Checks & Proof Approval
Digital Web Internet Icon - Graphic Regime Chris Mark creative direction graphic design website development

We’re living in a progressive period of human history where the internets link us all together from our mobile-friendly fingertips. In a time of so much growth and flux in the digital landscape, it’s tough to keep up with trends, technology and common practices. We do this for you. We’re UX pros crafting positive human experiences through web development, online banner ads and eBlasts. We consult, plan, design, build, manage, track and report on all of those things.

Website Design & Development, Mobile App Design, Online Banners, eBlasts, Social Media Graphics

  • Content Strategy & Development
  • User Experience Design (UX)
  • User Interface (UI)
  • Usability
  • Campaign Strategy & Planning
  • Analytics & Reporting
  • Creative Ideation
  • Visual Design
  • Banner Animation
  • Mobile App Design
  • Responsive / Mobile Development


As designers, we take our work very seriously, but try not to take ourselves too seriously. Therefore, the success of our clients’ products and services affirms the value we bring to the table. Due to those successes come acknowledgement of a job well done. Well, we have done just that over the years and are proud of the nearly 100 international graphic design awards we’ve received. In addition, we are members of the International Academy of the Visual Arts, serving on the panel of judges to promote progressive solutions in our field.

The American Advertising Awards : 3
American Design Awards : 1
Creativity Annual Awards : 6
Create Awards : 1
Graphic Design USA : 16
Hermes Creative Awards : 16
Horizon Interactive Awards : 6
MarCom Awards : 19
Summit International Awards : 9
The Communicator : 10
The Davey Awards : 2
W3 Awards : 1

Featured in : Creativity Annuals 36, 37, and 38 as well as Create Awards Magazine 08


Our client base is diverse both in size and the industries they represent. We crave the variety of problem-solving scenarios we’re presented with each year which continues to broaden our graphic design capabilities.

Amazon e-commerce logo - Graphic Regime client
McAfee internet security logo - Graphic Regime client
FireEye internet security threat protection logo - Graphic Regime client
ebay internet auction e-commerce logo - Graphic Regime client
Arts Council Santa Cruz County - Graphic Regime client
Santa Cruz County Symphony orchestra performing arts - Graphic Regime client
Coldwell Banker real estate agent broker Santa Cruz - Graphic Regime client


It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.