BRANDING + GRAPHIC DESIGN
As an established independent graphic design studio, your brand is our business. And the building of brands through logo & identity has become our niche over the last 20 years. We work with some large corporate clients, yet really enjoy the close local connections with Santa Cruz startups, shops and restaurants. Currently, we’re helping Pono Hawaiian Grill, The Tannery Arts Center, FOX Factory, UCSC, and Pythonic. One of our newest clients is Santa Cruz Naturals, a 10 year old local cannabis dispensary. We’re updating the brand, releasing a fresh series of magazine ads in 2022.
Over the last two decades, we’ve helped hundreds of businesses, whether through full identity development or one-off marketing pieces. The variety of products and services we have delivered allows for a broader vision of possibility when rethinking your brand’s presence. We are also committed to giving back to our community, inspiring the youth to pursue art & design. I am a Santa Cruz City Schools CTE Advisory board member as well as the graphic design instructor at Harbor High School in Santa Cruz.
Let us know how we can elevate your brand’s presence.
During the Covid -19 Pandemic I was compelled to start a new business. Not only did Chris respond right away, he dug in, drilled down and asked deepening questions that allowed me to articulate the unreal into a vision. Chis is a magician at heart, a visual artist and a design genius. Most of all he made the process exquisitely human.
– Glenn Kazmierski LAc : Tao Quests
I was lucky enough to see an advertisement for Graphic Regime at a local arts event. I've been working with Chris ever since, designing for the non-profit I run. He's done everything from print ads to a full 16 page brochure, and rebranded our membership program collateral. He is incredibly easy to work with and his design is excellent.
– Abra Allan, Director : Motion Pacific Dance Studio
Hiring Graphic Regime to create collateral for our music festival has got to be one of the best executive decisions I've ever made! Chris was thoughtful and deliberate in our initial meetings, and really listened to the story we were trying to tell. He came up with awesome looks, and the final pieces were accessibly artful yet powerfully communicative. He's a big-picture guy with all the chops to deliver great product on the ground. Bonus: he is a fun person to work with!
– Jessica Frye, Associate Director : Cabrillo Festival of Contemporary Music
I have worked with Chris on three logo projects and each time I am super impressed with the results. He has a strong ability to translate abstract concepts into logos that represent the essence of a business. He does an excellent job of listening to goals for a logo, and then distilling that into a series of high-quality concepts. As one of my colleagues says, "wow, he's sooo good."
– Jim Whitehead, Chair of Computer Science : UCSC
Chris assisted the Plantronics consumer group with several challenging projects requiring high-end design beyond our in-house capabilities. He took a very creative visual approach with our premium products including packaging, user guides and icons helping them to stand out on the shelf. His team understands retail and corporate professional brands.
After the confidence we gained during our first meeting, we awarded Graphic Regime all of our design work from brand development and advertising to product and web design. Our trust was well placed. We really feel they’re a part of our team and are lucky to have engaged them from the very beginning. This is an exceptional design firm.
Chris is not just supremely talented but incredibly easy to work with. He took on several challenging helmet designs that required the eye of a true designer. He delivered 100% on target and his helmet graphics were a BIG hit at retail…they make it all look so easy!
As an independent Bay Area design contractor, Chris brings award-winning creative to your company. With an extensive background in the arts, combined with 25 years in the industry as a graphic designer / art director, he gets it.
ART DIRECTION / VISUAL DESIGN
B.S. Applied Art & Design
Cal Poly, SLO
DESIGN / ILLUSTRATION
B.A. Guilford College
University of NC School of the Arts
Our core services include both print and web design with a specialty in brand building / corporate identity. We create websites, logos, packaging, advertising, brochures, menus, catalogs, info graphics, apparel graphics, illustration, signage, in-store display, full event booths and some other things. We handle everything from complete identity development to smaller individual design requests.
Building a passionate audience who stands behind your product is the key to longevity. Our work gets the attention of your audience.
Logos, Symbols, Icons, Identity, Brand Guidelines
- Competitive Landscape & Target Audience Analysis
- Conceptual Thinking & Sketching
- Logo / Visual Identity
- Collateral Systems
- Building & Vehicle Signage
- Brand Guidelines
We cut our teeth on print marketing in the late ’90’s and still can’t get enough of it.
Packaging, Advertisements, Brochures, Menus, Catalogs, Direct Mail, In-store Display, Tradeshow
- Marketing Strategy
- Target Audience Analysis
- Content & Asset Development
- Layout & Design
- Photoshoot Art Direction – Studio & Location
- Print Buying
- Vendor Acquisition & Management
- Press Checks & Proof Approval
We’re experienced at creating positive human interaction through web travel. We consult and plan with you, design, produce, implement, and manage the entire process.
Website Design & Development, eNewsletter Design & Development, Online Banner Ads
- Content Strategy & Development
- User Interface (UI)
- Campaign Strategy & Planning
- Creative Ideation
- Visual Design
- Responsive / Mobile-Friendly Development
Nearly 100 international graphic design awards, member of the International Academy of the Visual Arts
W3 Awards : 1
Featured in : Creativity Annuals 36, 37, and 38 as well as Create Awards Magazine 08
WHO WE WORK WITH
Our client base is diverse both in size and the industries they represent including action sports, construction, education, entertainment, fashion, food & beverage, healthcare, and technology.
We're open for business during Covid-19 and accepting new projects. Sadly however, we're no longer holding in-person client meetings. If you send a message or give a call, we can chat about your business needs and plan for next steps toward design.