GS Medical
Industry
Medical, Healthcare, Manufacturing, Surgery, Spine, Neuro, Orthopedic
Services
Corporate ID, Website development, Advertising, Tradeshow, Illustration, Print collateral, Photography
Project Goals
Reposition the company in a visual direction putting customers at ease with non threatening imagery and color palette.
Background
GS Medical develops innovative surgical solutions benefitting both the surgeon and patient. They manufacture and supply spinal implants and instrumentation.
The previous company visuals were a bit unsettling, based on a red color palette, creating the sense of danger. Their actual products are beautiful but weren’t sufficiently highlighted. We immediately shifted the focus to the product. We showcased the cutting-edge product design through high end studio photography, making the equipment truly heroic with dramatic, close focus angles and depth of field. The integration of product illustration, solid typography, elegant color and texture elevated the brand’s visual appeal across the board.
Identity // Stationery Package
Website // Before and After
PREVIOUS SITE
Shown first is GS Medical’s old home page which is entirely wrong for the medical industry in so many ways. Below is the updated design which plays up the beautiful product design with a refreshing color palette.
Photography // Art Direction in studio with Josh Sawyer
Print Collateral // Datasheets
CONTACT US
It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.
