GS Medical develops innovative surgical solutions benefitting both the surgeon and patient. They manufacture and supply spinal implants and instrumentation.

The previous company visuals were a bit unsettling, based on a red color palette, creating the sense of danger. Their actual products are beautiful but weren’t sufficiently highlighted. We immediately shifted the focus to the product. We showcased the cutting-edge product design through high end studio photography, making the equipment truly heroic with dramatic, close focus angles and depth of field. The integration of product illustration, solid typography, elegant color and texture elevated the brand’s visual appeal across the board.