Bell Helmets
Industry
Action sports, Powersports, Bike, Skate, Snow, Moto
Services
Helmet design, Technical illustration, Catalog design, Packaging
Project Goals
Working with 3 divisions of the brand from helmets to lighting to fitness, the challenges shift from edgy graphics to precision illustration always aiming for the target demographic.
Background
Bell : The number one helmet brand worldwide. Born in California’s hot rod and racing scene, founder Roy Richter made things go fast. His need-for-speed was one with consequences however. His introduction of the helmet to the industry changed everything.
Bell is a massive company with several sub brands under one roof, so the focus is widespread. Over the years we have designed helmet graphics for both bike and skate models, technical illustration for Blackburn lights and accessories as well as print collateral and packaging for their fitness line.
Helmet Graphics // Specialty & Mass Markets
Illustration // CRD Helmets, Blackburn lights, accessories
The goal was to focus viewer eye balls on specific product features, demonstrating the equipment highlights. We accomplished this through stroke width and limited use of color, allowing white to represent the key feature of each illustration.
CRD Helmet Technology
Shape ID // Multi-Sport / Sport
Ventilation // Sport 15 Vent / Sport 6 Vent
Construction // Adhesive (Glued / Taped) / In-Mold (Injection)
Fit Systems // True Fit / Dial Fit / Smart Fit
Blackburn Light Systems
Super Flea // Front handlebar mount
Flea 2.0 // Front handlebar mount / Rear seat post mount
Accessories
Hydration // Tanker 300 / Tanker 500 / Tanker 700 / Quencher 550
Accessories
Tires & Tubes // Repair / Replacement
Packaging // Bell Fit Soft Tech Resistance Band
CONTACT US
It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.
