Graphic Regime header SJRep San Jose Repertory Theatre

San Jose Repertory Theatre

Industry


Theatre, Performing arts, Plays, Fine art, Acting, Non-profit,

Services


Website design, Advertising, Print collateral, Illustration, Event signage

Project Goals


Introduce an illustrative style promoting upcoming performances, replacing the former simplistic actor photography approach.

Background


In 2008, the San Jose Rep became the largest non-profit, professional theatre company in the South Bay with an annual budget of $5 million.

Even though the Rep was the fastest growing theatre company in the entire county in the early ‘80’s, they struggled to survive for decades. Support of live theatre in the Silicon Valley was weak

This was a great opportunity to rethink marketing efforts with the annual season brochure, event signage and promotional advertising to make it stand out. Instead of showing pictures of actors on stage as in years past, we shifted to a dynamic illustrative style, sparking visual interest.

Print Collateral  //  Annual Season Brochure

SJ Rep San Jose Repertory Theatre Season of Innovation Brochure Mailer - Graphic Regime
SJ Rep San Jose Repertory Theatre - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Brochure Mailer - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Brochure Mailer - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Brochure Mailer - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Brochure Mailer - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Brochure Mailer - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Brochure Mailer - Graphic Regime

Event Signage  //  Posters Advertising Upcoming Plays

SJ Rep San Jose Repertory Theatre Season of Innovation Next Fall Poster - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Poster - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Poster R. Buckminster Fuller - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Poster - Graphic Regime
SJ Rep San Jose Repertory Theatre Season of Innovation Posters - Graphic Regime

Website Reskin  //  Before and After

PREVIOUS SITE
This was a graphics reskin, so we designed to the existing template down to the pixel. It limited our efforts, but the opportunity for improvement was huge. The previous design for a live performance showcase was fairly lifeless in terms of imagery and the color palette was stale. Below is the vibrant update.

SJ Rep San Jose Repertory Theatre Old Website
SJ Rep San Jose Repertory Website Reskin - Graphic Regime
SJ Rep San Jose Repertory Theatre Website Reskin Plays - Graphic Regime

CONTACT US

It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.