Bell Helmets vintage racing header - Graphic Regime

Bell Helmets

Industry


Action sports, Powersports, Bike, Skate, Snow, Moto

Services


Helmet design, Technical illustration, Catalog design, Packaging

Project Goals


Working with 3 divisions of the brand from helmets to lighting to fitness, the challenges shift from edgy graphics to precision illustration always aiming for the target demographic.

Background


Bell : The number one helmet brand worldwide. Born in California’s hot rod and racing scene, founder Roy Richter made things go fast. His need-for-speed was one with consequences however. His introduction of the helmet to the industry changed everything.

Bell is a massive company with several sub brands under one roof, so the focus is widespread. Over the years we have designed helmet graphics for both bike and skate models, technical illustration for Blackburn lights and accessories as well as print collateral and packaging for their fitness line.

Helmet Graphics  //  Specialty & Mass Markets

Bell Helmets bike & skate helmet pattern design - Graphic Regime
Bell Helmets Maniac multi-sport youth boy bike & skate helmet design - Graphic Regime
Bell Helmets Bike Candy multi-sport youth girl bike & skate helmet design - Graphic Regime
Bell Helmets LIve To Skate multi-sport youth boy bike & skate helmet design - Graphic Regime
Bell Helmets Surf Girl multi-sport youth girl bike & skate helmet design - Graphic Regime
Bell Helmets Rival youth girl bike helmet pattern design - Graphic Regime

Illustration  //  CRD Helmets, Blackburn lights, accessories

The goal was to focus viewer eye balls on specific product features, demonstrating the equipment highlights. We accomplished this through stroke width and limited use of color, allowing white to represent the key feature of each illustration.

CRD Helmet Technology

Shape ID  //  Multi-Sport / Sport

Bell Helmets multi-sport technical helmet illustration - Graphic Regime
Bell Helmets technical bike helmet illustration - Graphic Regime

Ventilation  //  Sport 15 Vent / Sport 6 Vent

Bell Helmets technical bike helmet illustration - Graphic Regime
Bell Helmets technical bike helmet illustration - Graphic Regime

Construction  //  Adhesive (Glued / Taped) / In-Mold (Injection)

Bell Helmets technical molded bike helmet illustration - Graphic Regime
Bell Helmets technical bike helmet illustration - Graphic Regime

Fit Systems  //  True Fit / Dial Fit / Smart Fit

Bell Helmets technical molded bike helmet illustration - Graphic Regime

Blackburn Light Systems

Super Flea  //  Front handlebar mount

Bell Helmets Blackburn Super Flea technical bike light system illustration - Graphic Regime

Flea 2.0  //  Front handlebar mount / Rear seat post mount

Bell Helmets Blackburn Flea 2.0 technical bike light system illustration - Graphic Regime

Accessories

Hydration  //  Tanker 300 / Tanker 500 / Tanker 700 / Quencher 550

Bell Helmets technical Tanker 300 hydration systems illustration - Graphic Regime
Bell Helmets technical Tanker 500 hydration systems illustration - Graphic Regime
Bell Helmets technical Tanker 700 hydration systems illustration - Graphic Regime
Bell Helmets technical Quencher 550 hydration systems illustration - Graphic Regime

Accessories

Tires & Tubes  //  Repair / Replacement

Bell Helmets technical tubes tires accessories illustration - Graphic Regime

Packaging  //  Bell Fit Soft Tech Resistance Band

Bell Fitness Packaging - Bell Fit Soft Tech Resistance Band - Graphic Regime

Chris is not just supremely talented but incredibly easy to work with. He took on several challenging helmet designs that required the eye of a true designer. He delivered 100% on target and his helmet graphics were a BIG hit at retail. His team’s talent doesn’t stop there… intricate technical instructional illustration… they make it all look so easy!

– Candace Wright, Art Director : Blackburn Cycling Accessories

CONTACT US

It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.