ABS - Another Bike Shop downhill rider header - Graphic Regime

ABS

Industry


Bicycle, Action sports, Downhill, Fitness, Apparel

Services


Apparel design, Illustration

Project Goals


Illustrate infamous local Santa Cruz mountain bike traills, visually depicting the trail names without actually spelling them out. It’s taboo to share the location of a secret riding spot or surf break, so we kept it on the down low. If you know, you know.

Background


The story of Another Bike Shop begins in 1987 on the west side of Santa Cruz near UCSC and Wilder Ranch where some of the most notable riding exists in NorCal.

At the time, mountain biking was primarily cross country, hard tail riding. Suspension was born soon thereafter and completely changed the scene. ABS emerged as the hardcore mountain bike shop in town, catering to aggressive downhill riders. ABS wanted to brand the culture of mountain biking by partnering with local artists to create apparel focused on iconic local trails. The shop owners presented us with a handful of possible trails, from which we chose Star Wars along with Magic Carpet; both UCSC trails that are near and dear to us after many an excursion into campus.

ABS - Another Bike Shop - Star Wars storm trooper tee bike apparel design - Graphic Regime
ABS - Another Bike Shop - Star Wars storm trooper tee bike apparel design - Graphic Regime
ABS - Another Bike Shop - Star Wars storm trooper trucker hat bike apparel design - Graphic Regime
ABS - Another Bike Shop - Magic Carpet tee bike apparel design - Graphic Regime
ABS - Another Bike Shop - Magic Carpet genie cobra snake apparel hat design - Graphic Regime

It was important to find the right artist so we asked everyone and quickly found Chris. I knew he was perfect the minute I walked into his office. He had a life size R2D2 in the entry way! I was thrilled…he understood what we were looking for and better yet, he’s a rider. The Star Wars trail tee depicts the attitude and surroundings of Santa Cruz. The shirt is perfect.

– Heather Wagner-Jauregg, ABS Owner

CONTACT US

It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.