GS Medical USA spinal implants surgical instrumentation - Graphic Regime

GS Medical

Industry


Medical, Healthcare, Manufacturing, Surgery, Spine, Neuro, Orthopedic

Services


Corporate ID, Website development, Advertising, Tradeshow, Illustration, Print collateral, Photography

Project Goals


Reposition the company in a visual direction putting customers at ease with non threatening imagery and color palette.

Background


GS Medical develops innovative surgical solutions benefitting both the surgeon and patient. They manufacture and supply spinal implants and instrumentation.

The previous company visuals were a bit unsettling, based on a red color palette, creating the sense of danger. Their actual products are beautiful but weren’t sufficiently highlighted. We immediately shifted the focus to the product. We showcased the cutting-edge product design through high end studio photography, making the equipment truly heroic with dramatic, close focus angles and depth of field. The integration of product illustration, solid typography, elegant color and texture elevated the brand’s visual appeal across the board.

Identity  //  Stationery Package

GS Medical USA Stationery Branding Business Card Letterhead Envelope - Graphic Regime

Website  //  Before and After

PREVIOUS SITE
Shown first is GS Medical’s old home page which is entirely wrong for the medical industry in so many ways. Below is the updated design which plays up the beautiful product design with a refreshing color palette.

GS Medical USA GS Spine previous website design
GS Medical USA Website Home Page cervical surgery medical - Graphic Regime
GS Medical USA Website Home Page cervical surgery medical - Graphic Regime
GS Medical USA Website AnyPlus Cervical Cage Product Page - Graphic Regime

Photography  //  Art Direction in studio with Josh Sawyer

GS Medical USA MIS Cervical Screw System Studio Photography by Josh Sawyer - Graphic Regime
GS Medical USA Cervical Screw / Cage Studio Photography by Josh Sawyer - Graphic Regime
GS Medical USA Studio Product Photography by Josh Sawyer - Graphic Regime
GS Medical USA Location Photography by Paul Schraub - Graphic Regime

Print Collateral  //  Datasheets

GS Medical USA Cervical Surgery Datasheet Layout Design - Graphic Regime
GS Medical USA Cervical Surgery Datasheet Layout Design - Graphic Regime

Chris is truly a professional. We benefitted from his talents for image building and business identity through website design, brochures, stationery and promotional activities. He has a unique approach and a very clean eye for design. The materials his studio produced won multiple awards and we couldn’t be more proud of the image they created for us.

– John Stephani, General Manager : GS Medical

CONTACT US

It looks like you might have a project in mind. When you call you’ll reach Chris, the principal designer who will review branding and graphic design needs with you and set up an initial meeting to learn more. Whenever possible it’s helpful to kick things off with a face to face meeting to steer things in the right direction from the beginning. Give a call or shoot an email over today. We’re always excited to work with new clients looking for creative solutions to marketing needs.